Color of the year 2023: VIVA MAGENTA 18-1750


Since 2000, the renowned color institute Pantone has been announcing its color of the year.

The color for 2023 is called VIVA MAGENTA.

“In this era of technology, we seek inspiration in nature and in what is real. Viva Magenta comes from the family of reds and is inspired by the red of cochineal, one of the most precious dyes in the natural dye family and one of the strongest and brightest the world has known,” says Leatrice Eiseman, executive director at Pantone Color Institute, in the statement. “Rooted in the primordial, Viva Magenta reconnects us with the original matter. Calling upon the forces of nature, Viva Magenta stimulates our minds and helps us build our inner strength.”

The color is further described as “bold and fearless, a pulsating hue whose exuberance promotes joyful and optimistic celebration, writing a new story. It’s a newly animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an exciting and boundless shade that manifests as a striking statement. Pantone 18-1750 Viva Magenta welcomes everyone with the same zest for life and rebellious spirit. It’s a color that is bold and full of humor.”

This resonates with me tremendously [I immediately ordered a fantastic blazer and also painted my nails in the right color].

In addition to my blazer and nail color, I’ll show you through images how to incorporate this intense color. Whether in your interior, your wardrobe, or on your new/exquisite dinnerware [which was specially purchased for Christmas].

I am very curious about how you will integrate this in 2023. It would be great if you could share this with me, and together we can create a colorful new year!

Trudy Heerkens
Trudy Heerkens
Interieurarchitect in hart en nieren. Naast haar onuitputbare enthousiasme voor interieur heeft Trudy een grote liefde voor mode, trends en steden.